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Long-form interviews reward preparation, not press-release language. A practical guide to selecting UK shows, pitching in one page, drilling spokespeople and repurposing the conversation without flattening it into slogans.
UK journalists are growing sharper at spotting generic AI-generated outreach. This practical guide explains the tells, sets out a human-first pitching checklist and argues that authenticity is becoming a measurable media-relations asset.
The classic dead-cat distraction once bought UK comms teams a news cycle. In 2026 it mostly buys silence, suspicion or a screenshot. A sharper media-relations playbook starts with substance, local relevance and a realistic view of how modern newsrooms work.